Moodboards: create and share an art direction

A moodboard is an inspiration board that brings together images, text, colors, and references to define the visual universe of a project.

In theory, it helps the creative and their client look in the same direction. In practice, references are often scattered across Pinterest (!), local folders, a Canva document (!), screenshots, and a PDF sent by email.

With Granit moodboards, art direction joins the rest of the project. You build your presentation from the media already organized in your Granit catalog, and you share it in the client area — without exporting, downloading, or re-importing your files into another tool.

A true composition space, not just an image gallery

In Granit, every board is a free composition space. You can add:

• images and photos from your projects;
• text blocks;
• color swatches and palettes;
• multiple stacking layers.

Every element can be moved, resized, cropped, rotated, and arranged freely. The moodboard adapts to the project's intent rather than imposing a standardized layout.

Three formats are currently available — landscape, portrait, and square — so you can prepare a presentation suited to each project and each context.

Structuring an art direction

A single board isn't always enough to explain an intent. A Granit moodboard can contain several, so you can clearly separate:

• the overall intent;
• lighting references;
• the color palette;
• framing and composition;
• styling or casting;
• sets and locations;
• final proposals.

You can give each board a title and let the presentation evolve without multiplying files or PDF versions.

The client always sees a coherent presentation, while you keep full control over its structure and content.

Create a moodboard directly from your media

The main advantage isn't just the editor.

It's how it integrates with the rest of Granit.

Your visual references are often already in your catalog or in the projects you've organized. You can reuse them directly in a moodboard, without building a new parallel collection.

An archived photograph, an image from a past project, or a reference rediscovered in your catalog can immediately become part of a new art direction.

The moodboard no longer lives alongside your work: it's part of it.

Prepare in private, share only when everything is ready

A moodboard linked to a contact stays invisible until you decide to make it available. You can build, rearrange, and refine your presentation without ever showing the client an unfinished version.

Once the moodboard is ready:

1. you attach it to the relevant contact;
2. you make it available;
3. Granit sends an email notification;
4. the client views it in their protected area.

Viewing is read-only. The recipient sees the composition exactly as designed, but can't move or edit its elements.

For personal research, a one-off team, or a recipient who doesn't yet have a client area, the moodboard can also be shared through a dedicated link.

From first intent to final delivery

Before an editorial shoot, you can gather lighting references, add a palette, jot down a few intentions, and spread it all across several slides.

The client reviews this art direction before production. Once the shoot is done, the final files can be presented and delivered in their private Granit gallery.

Moodboard tools already exist. So do delivery platforms. What's still rare is connecting visual preparation, organized media, portfolio, and client delivery in a single environment.

That's the continuity Granit is building: one space to organize, present, and deliver a creative project.

Who is it for?

Granit moodboards are designed for professionals who need to materialize an intent before producing:

• photographers preparing a shoot;
• art directors framing what comes next;
• directors and videographers building a visual universe;
• designers presenting several directions;
• stylists preparing looks and palettes;
• architects and interior designers gathering materials, colors, and references;
• studios sharing a direction with a client or a team.

Like the rest of Granit, your data and media are hosted in Europe and are never used to train AI models.

Discover Granit moodboards →